The Uyo chapter of the Advertising Practitioners Association (APAUCH) has scored the Ministry of Information and Strategy high on the noticeable strategy in information dissemination and public relations practice by top management staff of the establishment.
The chairman of APAUCH, Professor Nkeruwem Udoakah,made this known recently during a courtesy call on the commissioner for information and strategy, Comrade Ini Ememobong, by the executive members of the association in the conference room of the ministry.
“Let me be fast to bring to the attention of the commissioner of the noticeable strategy brought into public relations practice for efficient service delivery in your ministry.
“Since our arrival, I have watched with keen interest how the senior staff are working in harmony and cooperation to ensure the smooth running of affairs here, we wish the commissioner could duplicate this commendable practice in other ministries,” Udoakah said.
The don who applauded the information commissioner for all his lofty ideas and programmes, expressed appreciation forthe window he has given to them through the courtesy visit, being an offshoot of the mother body of advertising, APCON.
He said the aim of the courtesy visit was to meet and interact with the commissioner as well as formally introduce APAUCH to him to enable members to assist or work with the ministry in the practice of advertising.
Stressing that the aim would not be achieved without the support of the state’s information helsman, Udoakah solicited partnership with the ministry and introduced members of his team to the commissioner, trusting that he would find them helpful in the practice of advertising in Akwa Ibom state.
Ememobon expressed happiness with members of APAUCH for making their presence felt in the state by meeting with relevant stakeholders in advertising practice such as his ministry.
The commissioner disclosed that the ministry would soon have a history of being up-to-date with the realities of the times, as the management has approved the setting up of Sign and Foreign Language Units in the ministry as well as the commencement of a training of staff in the two areas, effective this month.
“We have to communicate and in a bid to do so, the ministry has decided to do foreign language, starting with the Chinese language so that the Chinese investors coming into the state will have no need to come with their translators when we have them in the state,” Ememobong said.
He urged them to collaborate with the directorate of public relations, where advertising is, so trainings can be organized for interested staff wishing to further learning as will be handled by the Advertisers Practitioners Association.
Highlight of the courtesy visit was the presentation of publications of the ministry and the 2022 state calendar to the association through its chairman by Ememobong, as well as a group photograph with the management team of the ministry and executive of APAUCH.